Chelan County Public Utility District—Narrative Development, Website Design, Service-level Branding & Key Concept Infographics,

I provided creative direction and narrative development in the design of digital and print tools to engage and inform cross-functional stakeholders in the need for, and, the process associated with, the Substation Program. The District must ensure reliable and resilient power for their resident’s near and long term—this project supported the PUD’s 50-Year Plan to build 15 substations. A lofty and necessary goal with a multi-million dollar budget, these tools helped to ensure that the project’s long range planning could advance to execution by increasing public awareness and engagement, protecting affordable and resilient power generation within the dynamic world of ‘electrifying the grid’.

A range of infographics that deliver the values and messaging embedded within the Substation program.