In an era where fast fashion & drone deliveries take precedence over craft & community, it was the ultimate luxury to linger over the beautiful collection. The customers were from different circles, fields & backgrounds yet they shared a deep appreciation for this brand—made only deeper by the day’s experience.
— Beth Miles
 
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”  Maya Angelou

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Maya Angelou

retail strategy

Storytelling * Innovation * Authenticity

In today's dynamic retail environment, I am driven by the understanding that what might work today can feel outdated tomorrow.  Staying nimble, even for the largest of companies, is critical in today's world of disruption.

Storytelling
Direct-to-consumer brands tell their story with each and every click of a mouse, and the storytelling begins the moment a consumer lands on their site. Telling a brand’s story, embedded with their values has never felt more important.

Directing user experience, content creation and measuring all against traffic metrics, I help a brand to continue to craft unique messaging that reaches and expands the target audience.

Innovation
Creativity is the seed of innovation but unless it’s applied and scaled it’s still just an idea. I understand how to take the seed and nurture the growth of innovation that helps companies grow their brand, create loyalty & deliver meaningful bottom-line results. With an eye on sustainable practices & design-thinking, my creative business solutions fashion meaningful connections that resonate.

I create foundational support for innovation and direction by distilling data into meaningful doses. Tracking analytics as a directional measure of impact, I continue to refresh my own awareness, and understanding of the technologies and organizational capabilities that maximize a business' bottom line. 

Authenticity
As a naturally curious, anthropologist-sort I study the cultural landscape for current-day connections to brands so that they can authentically connect to their audience.  Meaningful & brand-right collaborations  create awareness & presence which lend to conversions & growth.

Experiencing the Brand—Strategies that Deliver.