Branding in Action.

Restore. Heal. Repeat.

The tagline is a call to action, and a ‘badge of honor’. A reminder that we can all take part in the movement to heal our planet by providing step-by-step instructions on how to proceed.

I’m thrilled to see this messaging on Mara Hoffman’s product—beautifully designed womenswear, made of 100% Climate Beneficial ™ Wool, and produced at Evolution Knits in St. Louis.

Working with the team at Fibershed; helping to scaffold this program; and develop this marketing has been a wonderful career arc for me. I have been able to merge my love of branding, product, ag and domestic production.

It is a rare moment to have the alignment of so many key values merge within one project.

Enjoy & feel free to reach out with any questions.

 
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