Climate Beneficial
Fiber Pool
Girls Up Front
Predator not Prey
Branding in Action
Erica Tanov
ses petites mains
tiny chic clothing
Grange Home
Luxury. Reimagined
HGSF
Habitat for Humanity Greater San Francisco
Strategic Development and Execution
With a deep understanding of the end-to-end design and manufacturing process, I help brands create triple bottom line results by positioning “domestic, sustainable, equitable, natural, value-based, and regenerative” themes to the forefront, making incremental shifts toward healthier practices. Enhancing productivity, efficiency, and decision-making that is in line with the brand’s values.
Storytelling
I help brands deliver their mission in each statement and aspect of their work by creating clear and engaging value statements that leap from the page via brand id and content.
Authenticity
As a naturally curious, social anthropologist, I study the landscape for current-day connections so that brands can authentically connect to their audience. Meaningful and brand-right collaborations create awareness and presence which lead to conversions and growth.
Innovation-focused
Creativity is the seed of innovation but unless it’s applied and scaled it’s still just an idea. I understand how to take the seed and nurture the growth that helps companies grow their brand, create loyalty, and deliver meaningful bottom-line results.
Directing user-experience and leveraging technology I help create processes that reach and expand the target audience and study analytics as a directional measure of impact.
“Beth provides her clients artfully customized strategies that are really required for generating truly creative solutions to meet one’s goals for harmonizing between the environment and the marketplace; she simultaneously provides the kind of comprehensive support that is needed to achieve lofty design, marketing, and development goals. From market strategy, project management, pop-up curation, networking, high-level direction— she can do it all.”
“Beth was such an integral part of helping us launch our Climate Beneficial™ program at Mara Hoffman. She is a wonderful sounding board, an ideator and also a great connector.”
“Beth is a connector and strategic innovator. Hearst’s deep partnership with Habitat for Humanity Greater San Francisco is largely due to Beth’s creativity, persistence and communication skills. I had the pleasure of working with Beth on a development project with House Beautiful which opened the doors for further creative collaborations and mission-focused projects down the road - something that is important to both brands and consumers! Beth is thoughtful, tactical, positive, and a pleasure to work with - always maintaining the utmost professionalism! Anyone who has the opportunity to work with her is fortunate to have her working on their projects! ”
“Beth and I collaborated on the interior design of low-income housing. Working with Beth is truly a joy, as she brings an open mind and creative energy to the table, along with a full range of skills to take a concept from inception through development to implementation. She is organized and focused. She is mission-energized. Her commitment to the overriding principles of sustainable design — in our case to deliver homes that are safe, sustainable, affordable, and BEAUTIFUL — compels her work. Beth is a natural storyteller, adept at synthesizing images, materials, words, and actions into a comprehensive whole. She is a professional gem and personal delight. ”
